Our Story

Welcome to SoCool Shirts!

Our Mission:

At SoCool Shirts, our mission is to foster creativity and community through unique, nostalgic T-shirt designs. We are dedicated to turning T-shirts into talk pieces that celebrate individuality and spark conversations.

Located in the beautiful Miller Beach area of Gary, IN, SoCool Shirts is a community-focused small business with a passion for creativity and nostalgia. Our mission is to become a collaborative design platform for all, where creativity knows no bounds and everyone has the opportunity to contribute.

Our Story

Founded by Jerry Poncin, SoCool Shirts and its parent company Flat Tire, LLC, are built on a rich history of innovation in the retail space. Jerry operated eCommerce sites for a decade, with Harbor Country Bike and My Bike being hallmarks of innovation prior to the Amazon era. His entrepreneurial spirit and commitment to quality have paved the way for SoCool Shirts to thrive as a unique and dynamic brand.

Our Designs

At SoCool Shirts, all our products are original designs, crafted with a focus on creativity and a deep appreciation for nostalgia. We believe that T-shirts are not just novelties; they are everyday wear for people to express themselves. Our designs are inspired by memories, culture, and the stories that connect us all. We're all about "Turning T-Shirts Into Talk Pieces."

Collaboration and Community

We are truly a community-focused business and believe in the power of collaboration. If you have an idea for a shirt, we want to hear from you! Send us an email at contact@socoolshirts.com with your concept, and we will do our best to bring your vision to life. If desired, we will give you artist credit and feature your design on our website. Eventually, we hope to add an embedded design feature to make this process even more seamless.

Quality and Comfort

We use Bella + Canvas shirts, primarily in heather fabric styles, as we believe they offer the best value and comfort. Our commitment to quality ensures that our shirts are not only stylish but also durable and comfortable for everyday wear. All Bella + Canvas shirts are also MADE IN THE USA! 

Join Us

Join us on our journey to create and share designs that speak to the heart of our community. At SoCool Shirts, we celebrate individuality and creativity, and we can't wait to see what amazing ideas you bring to the table.

Thank you for being a part of our story.